Inspired by one of my favorite brands, adidas, and their logo designs (along with some other logo designs found online), I wanted to take this time to create a new concept logo for this brand.

This concept logo was created to reinforce the brand’s commitment to performance, quality, athletic achievement, sports innovation, and connectivity to athletes in a retro theme. The retro theme was applied to the logo to display what the next era of Adidas branding could look like for them to better connect with their target audience in a more nostalgic, trusting, and authentic fashion.

Further information on the creation of this logo includes the following:

Breakdown of the final logo’s design + design process.

Overall, with the great satisfaction that I have felt coming out of the project, I hope that logos like this can serve as inspiration for brands to commit to improving their branding to be as authentic and connected to audiences as possible.