Given my fandom for Ford cars (especially their sports and exotic models) and my desire to work with a wide range of people and businesses within car culture, I took the time to create a concept marketing poster featuring the Ford Mustang Dark Horse.

For context on what the car is, the Dark Horse is a Mustang meant to show a new aesthetic for Ford’s 4th-gen 5.0L Coyote V8 engine and S650 Mustang platform. Furthermore, the car features an aggressive, innovative design and a new horse badge logo to accompany this design.

With everything this model Mustang stands for and with what the Mustang legacy represents, this explains the reasoning behind the marketing phrase of “New muscle meets old muscle.” The running horse against a white, shadowy background symbolizes the spirit and performance behind all past and current Mustang models Ford has produced.

Looking back at this poster, I can say it is a perfect representation of what the Mustang Dark Horse is supposed to offer to the car market and a car that sports car enthusiasts like me can fall in love with.