Left to right: Jerseys of inspiration found for the concept Milwaukee Bucks jerseys.

Given the desire for wanting to work with clients in the NBA, I was inspired by some past jersey designs I found (as shown above), and thought about creating new concept Milwaukee Bucks jerseys.

Left to right: New concept Milwaukee Bucks “Fear the Deer” jerseys.

The first jersey featured consists of design elements meant to represent the Bucks’ “Fear the Deer” slogan. The deer is shown to be the dominant animal over a forest and, more importantly (in a symbolic way), over other teams and their mascots.

Left to right: New concept Milwaukee Bucks city edition jerseys.

The second jersey is a city edition jersey designed to showcase Milwaukee’s most notable trait in being the Cream City. Main design elements incorporated for this jersey include rectangular shapes, which are supposed to resemble Milwaukee’s iconic cream colored bricks.

With all these factors in mind, I believe these jerseys would make for perfect new and alternative jerseys the Bucks could use one day for their players, all while invoking greater city pride and legacy.